5-DTRS | Capitalizing on Events to Build Your Business Brand

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Today’s Guest is Chivonne Hypollite of Abstract Elements. In her interview she tells us how she got started in the events business and she discusses how you can build your business brand using events. Join us for this episode by clicking the icon above, subscribing above or downloading the transcript below.

Chivonne has offered the first 5 signups to download the transcript of this episode to receive the events matrix she talked about on the podcast for free! Sign up below!

jaha– Welcome to the show Chivonne Hyppolite. I’m so happy that you’re here so you’re going to talk to us today about a few things but mainly you are going to tell us how you got started in business.

Chivonne– Wow, thanks for having me on the show today. How did I get started in business? The honest truth is that I got fired from my corporate job and within even 3 weeks I had to pick myself up and figure it out. One of my best friends encouraged me to start my own business. She said, “You know exactly what to do. You have the skill-set, you have the knowledge you have the time just do it on your own. Why go back to corporate if you don’t have to?” That was a crazy leap of faith but I did it and it’s been 6 years.

jaha– Did you think that it was going to be difficult to start your own business?

Chivonne– Absolutely because I had absolutely no prior background as to what it takes to be a business owner or to be an entrepreneur. So the only thing that I saw was I need capital and I need this and I need that. I need the website, I need business cards, I need you know all these things that were not necessary to actually put my skill set to work to actually make me some money. But the difficult part was trying to figure out what to do first and not diving in headfirst knowing that I didn’t have the capital to do what needed to be done. So I got really creative and I had to start researching and then asking other business owners, “Hey when you first started what did you do?” I wasn’t wise enough at that point to know where to seek resources. It was kind of like a knee jerk reaction. I said, I could be depressed for 3 weeks or sad for 3 weeks but I have to figure it out.

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jaha– So take me all the way to when you figured out events was what you were going to do. Although someone gave you the idea to start a business, how did you know that it was the thing you wanted to move on?

Chivonne– Okay so since I was about 4, I have been planning events. I’ve always been the executor in my family, when it came down to people’s birthdays or surprise parties or family reunions. It was always me even throughout high school and those were some of my first jobs and as I was putting myself through school for my actual degrees I was working in events and any around me that industry. I was planning events for colleges and universities.  It was always this passionate thing, that I love to do, I do it in my sleep – logistics comes so naturally to me.

When I left my corporate job, I was doing events. I was thinking you can go where your degrees take you which was all in the medical field or you can stay where you are and do what you know how to do and do what you love to do. At that time I was traveling the world doing what I’m doing so I kind of decided to stay in this niche because I am really good at it.

I love it and even though my corporate job shut down some of the activities that I was doing at that current time I said no I can do this on my own and for those people who are still in corporate that have non-competes mine was for 3 whole years I could not contact anybody so when I say I had to build business from the ground up I had to do that and it was not easy but it was an amazing experience I would say that.

jaha– So you had to try to work around your non-compete so you could not actually contact anyone that you had previously worked with?

Chivonne– Worked with or the company was associated with as well.

jaha– Wow, that’s hard. So how did you build clients? Tell us about your first client.

Chivonne– My very first client was an insurance brokerage firm that came to me by word of mouth. It came to me from someone I had just helped do some graphic design work to get a logo and he was not going to recommend so I went over to meet him and it happened to be the CEO of this insurance brokerage firm and he was like Chivonne I want to throw a really big Fourth of July party. I have about 85 guests coming. He said his budget was like $15,000 and I was like what for house party?

Get the full transcript of today’s episode above.

Bio

Looking to create your ideal event planner? Put on your lab coat and step into the Abstract Elements laboratory. In your beaker, combine the elements creativity, passion, experience and negotiation…Actually add a bit more of negotiation for good measure (I mean who doesn’t love a good negotiator). Now mix this unique formula and heat it up to 365 degrees over your high energy Bunsen Burner. Pour your mixture into a fashionable pair of heels and Voila’, you will yield Chivonne Hyppolite, Event Execution Expert and owner of Abstract Elements Corporate Meetings & Events.
Chivonne lives by the motto: “Experiences are lived…not googled. Her quest is not sell her services, but understand how she can best serve her clients’ needs through creating unique experiences which delight and excite. Her client centric, methodical approach to planning events is what sets her apart from other planners. Chivonne believes in the fusion of intelligent decisions and stakeholder expectations. With over a decade of experience, she has planned and executed various corporate meetings/conferences, galas, golf tournaments, concerts, community fundraisers, festivals for Fortune 500 companies, small businesses, start-ups and nonprofits. Chivonne’s unique communication style and exceptional customer service skills allow her to put the vision of her clients first while executing with flair and precision. Her cheerful and infectious attitude is highly regarded amongst her industry colleagues.
Chivonne understands that there is an art and a science to event planning, and her formal education has trained her to think creatively about the logistics. She is a proud graduate of the University of South Florida with a Bachelor of Arts, followed by a Master of Science from the University of Tennessee. Chivonne’s talents have been featured in Pennsylvania Meetings + Events Magazine, Munaluchi Bride, Bridal Tribe, Wonolo.com, Event Interface, Meet Suites and various other online event planning publications.
Chivonne is a culinary extremist who loves to travel the world seeking exquisite cuisines and wines. In her spare time, she enjoys reading, dancing, cooking and being a “Tatty” to her three beautiful nieces. Chivonne rarely miss the opportunity to give back through participation in various community service projects with her sorority, Delta Sigma Theta, Sorority, Incorporated.

You can connect with Chivonne and Abstract Elements Corporate Meetings & Events online at:

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