Brand Identity Design

Why Do I Need a Website & How Does it Help with Business Success?

Hey there you fearless entrepreneur! You’d be surprised at how many people ask: Why Do I Need a Website? Most non-designers will say, “Oh, you don’t need one,” but that’s because they fail to understand the purpose of a website. If you’re a high-touch, “I can do all things myself” type of entrepreneur, then the…

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How to Create a Low Cost Photo Shoot

So you need to new look for your brand and you have to get some head shots or full body photos taken. How do you create a photo shoot that can be completed quickly and for a minimum amount of money so that your designer can complete the website? You compromise. As a brand designer, there…

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2 Big Web Design Mistakes (part 2 of 2)

2 More Big Web Design Mistakes Brands Make On part one of this two part series, we discussed the three big web design mistakes.  So in part two you will get two more of the web design brand no-no’s! Fonts – Having a curly (decorative) font all over your blog, even the posts we’re supposed to…

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3 Big Web Design Mistakes (part 1 of 2)

So, you’re researching some information via google and you decide on the resource that best fits your needs.  You click the link and it takes you to a site you know hasn’t been updated since Prince came out with 1999. What do you do? You click the back arrow and reassess the search results or keywords…

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3 Ways to Gain Clarity When Hiring a Designer

When hiring your design expert for your brand, get clarity. Find out if you’re paying for design hours in the fee calculated. How many revisions that go into the project? Can they produce the work in the timeframe allotted? If they are a logo designer, that doesn’t mean they can’t design websites or if they’re a…

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How to Hire a Stellar Designer for Your Brand

I have been designing for brands and businesses for over 17 years.   I am a design maven.   I teach graphic & web design, and coach my clients when my company is hired to work on a project. We develop marketing materials that produce consistent messages via design and varied mediums.  When I do work for clients,…

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